Fairly standard SolMelia **** hotel; perhaps a bit lower quality than some others, but also significantly cheaper, there's a message there! We paid 1800 euros for two weeks half board, for a family of five; the hotel is clean and comfortable and worth easily twice that. I suspect it's cheap because it's not used by tour operators (nowhere to park a coach!) and seems to be used mainly by Spanish people on holiday from the mainland.
Hotel staff are excellent, and possibly the best location you can get in P de la C if you want to go to the natural beaches and Loro Parque, and like to look out over the sea. (Half the rooms don't, you need to pay a little extra) About a kilometre from town centre/Lago Martianez, and various nice ways to walk in each direction.
Hotel food is basic, but if you like Spanish/Canarian food there's always something nice freshly cooked; the stock British/German lookalike food is frankly school-dinnerish, but if you feel you need that in Spain then you should go somewhere else anyway - P de la C isn't for you! Unlike many resorts, there's a huge choice of lovely Spanish bistros and restaurants in the town... you'd be as well to speak a little Spanish though. We only got half board because it was so cheap - we intended to eat in the hotel only if the kids were tired at night, but in fact we ate in the hotel most of the time.
Local hints if you go: good car hire just across the road; El Cardumen diving centre, just up the hill, is fantastic, as is the local diving; best place for good tapas is the bistro with red umbrellas in Punto Playa, in the little square opposite Loro Parque entrance; the best things are only on the Spanish menu. (Mejillones are great!)
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC