I recently stopped at the hotel at the finish of a classic car rally. We were a big party so filled the hotel. Hallways, stairs and the rooms a little run down. However everything worked in my room. Very welcoming and helpful staff. Nice bar and lounge area. We had a wonderful formal dinner with great food. The early breakfast service was also good. Plenty of car parking space directly in front of the hotel.

I have to go to Wick on business a few times a year and the Norseman always suits my needs. I stayed here again last week just for one night and it's always a welcoming place after a long drive from the central belt. I had called ahead believing I may arrive after 11pm but was assured by the kind gentleman on reception this would not be an issue.
As it turns out, I managed to get there for 930 and was greeted warmly. The rooms are needing a revamp and this is in hand but the bed was ever so comfortable with very fresh linens on it.
I had some bar snacks in the TV lounge where I enjoyed free wifi and was told the next day by Andrew the owner that this would soon be available in the rooms too. Anyway, back to the TV lounge, the very nice young chap from the bar very kindly brought me over a poofee to rest my weary feet after a long day!
I had a good nights sleep despite being at the front of the hotel, if I stay there when on night shift I always ask for a room at the back.
The breakfast was fresh and first class, the hot options are from a buffet and were very fresh, toast on your choice of tea and coffee were brought to your table, there was a good choice of yoghurt, cereal and fresh fruit too.
All in all, a friendly welcoming place, great staff, nice TV lounge, great breakfast, good beds.

just in way of a thank-you for a fantastic overnight stay the bar meal was beyond and above what we expected , wonderful food, clean room yes they need updating, but the beds were extrembly clean and the staff were really friendly, first appearances can be deceptive it is old but then it all adds to the character,good clean hotel excellent food and warm staff what more does anybody want. the butlers from sutton-in-Ashfield

I agree with the majority of comments regarding the Norseman Hotel. From the outside and in the bar/restaurant area it seems run-down and old fashioned. However, the rooms are really nice/modern and the food is great. My only issue was that my shower didnt work properly but its nothing to worry about. Check-in and out was easy and staff were acceptable. It has its ups and downs - ups definately outweigh the downs though. Thoroughly reccommend.