I was really disappointed in this place. It is not cheap, but yet my room was so old and run down. I am familiar with simple European stays but this place, I would not go back to. The floors squeaked whenever the neighbors moved a muscle and the bed was not much better than a nice double-size cot. My kitchen smelled awful of moldy refrigerator, so I was sure to steer clear of it. The shower was not powerful and managed to spray all over the walls, while very little just straight down. Maybe my room had not been refurbished since their brochures sure looked a lot nicer than my room...but no way to be sure. The breakfast was ok, but for 10gbp you could find a nice bakery just outside the door, or even the supermarket across the street.

Travelled down to London for my husband's 60th birthday. Room spotlessly clean; although some noise from the road. Kitchen facilities "adequate" to make light snacks/meals. Bathroom was a little "tired" and the loo flush left a lot to be desired. (we stayed in 104). There was an awful lot of noise from the floorboards above our apartment. We didn't get much sleep for 3 days due to the constant to-ing & fro-ing above! Pillows AWFUL. There were no pillow protectors under pillowcases. Very flat and uncomfortable. I ended up using a cushion in a pillowcase.
Breakfast was continental and LOVELY fresh pastries. Help yourself to making your own toast too which was lovely. Coffee machine v. good & deliciously hot.
Would definitely return; although we booked via British Airways (hotel only); which included breakfast. I have just checked their website & doesn't seem to be there now? Have they stopped sending guests there? If you book direct; an extra charge of £9 per head is charged for breakfast - overprices I think. All in all a lovely stay.
Staff very welcoming on arrival. On check out though they never asked whether we enjoyed our stay?

We has a weekend stay after getting a reasonable deal from BA. Got in late in Friday and the staff were welcoming and got us sorted quickly. Our room was in the lower groundfloor just below street level. It was clean, well equiped with TV, DVD, hifi, fridge etc and the bed was quite comfy. With the street close by there was a fair bit of traffic noise and people walking by but it didn't stop us sleeping. The location was great with the museums next door and the tube a stones throw away.

The continental breakfast was included and was so so. A few cereal choices, machine coffee and some pastries but then the place is set up for you to make your own in your room.

The room could've used some fresh paint and the shower handle fell off every time you turned it on so a bit of attention to detail would get this place an extra star....

I booked a 2 bedroom apartment for the 4 of us during our 6 day stay in London. Although the place is due for renovation, our unit was spacious and hardness of the mattress to our liking. Our unit was toward the back of the property so it was quiet and we were able to sleep well. Front staff was friendly and helpful. We had a washing machine inside our unit and that helped too as we would be on the road for almost a month. The complementary coffee on the go was a nice touch. Will definitely stay in this property when I come back to London again.