We have booked the room online thinking we are going to be staying at Royal Hotel. However on our arrival we have been told that we are being transferred to their another "property". The other place was not "royal" what so ever. "Golden Strand" was situated on the same road and was of much worse standard. I don't not really get the connection between the name "gold" and the real place...never mind.
The room was in the basesment, the smeel of dumpness was strong. Luckily we had a window. The room was small and the bed had only 1 blanket for 2 people. No quilt, but we were kindly given extra pillow, which was nice.
The radiator broke within 1st hour and the floor was flooded. This was however, effecietly repaired and thanks God the room was warm.
Do no hope for FULL ENGLISH breakfast that the hotel advertise. You will be offered 2 eggs in variety of forms: scrambled, fried, boiled... overwhelming really.
You can also enjoy a bowl of milk with cornflakes or a "vitality yoghurt".

On a positive note the staff was very helpful and friendly and the room and the bathroom were reasonably clean. Good location, but I would not come back and I would not recommend this place unless you enjoy that kind of adventuare.

This hotel was a nightmare!
The room was so small we couldn't open the bags unless one of the two would stay on the bed. The bathroom was even worse.
If you want to take a shower and continue to breathe ....you need to leave the door open.
But the worst thing is that: IT IS DAMN DIRTY!
Do not go there!!!!!!!!

If you want to just get out of the cold for the night and you have a spare £50, then sure, go here. Otherwise I wouldnt recommend it. I stayed with my partner for one night, the bed and pillows were hard, and it was too small. The bathroom still had water in it, therefore hadnt been cleaned to a high standard.
Positives about this hotel is the free breakfast was fresh, and the host offered to cook hot food. also it is just down the road from Westfield shopping centre.

I have stayed for 2 nights in late September and lived in the upper floor. There is no lift in the hotel with a narrow stair. You need to take your luggages to the 4th floor by yourself.

The room is tiny but quiet without any bad smell. The water heater is very noisy during operation. I was afraid it may explose during bathing. The water pot is quiet dirty and i dare not use.

The service is good. The staff is quite friendly and helpful. But the breakfast is the worst in my trip of visiting UK. Only beans, egg, toasts and corn flakes!

There is 10 minutes walk to underground station (without any luggages). Along Shepherds Bush Road, there are Tesco (opened until 10pm), post office, many pubs and small restaurants.

There is another branch of the hotel, Royal Guest House located in Shepherds Bush Road with 3 minute walk. Don't mix up with this hotel as I also made this mistake when I booked the hotel.

The price is quite attractive. It is a good choice to you if you want to have a cheap accomodation without sharing bath room.

Find another hotel if you don't like walking, if you will take a large baggage, if you want to have a great bathing or if you want to have a good breakfast.