We stayed here for just a Saturday night at the end of January. We got a really good deal through Travelzoo which we booked quite a few months in advance. We arrived just before midday and were able to check in to our room immediately, which was welcome as it gave us chance to freshen up and grab a hot drink in the room. The hotel is really modern and everything looks fresh rather than tired. The public spaces such as the corridors are styled just as well as the room. When we returned from our day out and about we discovered that the small fridge in the room didn't work. They sent someone up, but they couldn't fix it, so we asked if we could move rooms to one that had a working fridge (I like my drinks cold!). They checked with management and within 5 minutes we had the key to another room. This must have been an upgrade as the second room was on the 5th floor and had a seperate sofa and tv area. The bathroom was still the same size as the standard room, but the bed was possibly bigger.

The bed was big and comfortable(two pushed together but with a good quality topper so you didn't feel the gap) with good pillows that were neither too thick nor too stiff. The Elemis bath products were a nice touch, and the tea/coffee facilties had a good choice including hot chocolate and decent biscuits. What I really liked was the free DVD rental service they offered, with quite a wide range of DVDs available including recent releases - it seemed like a nice touch, particularly for business travellers. You just need to call reception and leave a deposit to borrow one for the night.

The area is quiet at the weekend, as commented by others, but I like the calmness of it. There's plenty to see in the area with Tower Bridge, the Tower of London, Borough market, the Design museum, Whitechapel gallery, St Katherine's dock and Spitalfields being in easy walking distance. A little further and you'll get to the Tate Modern and St Paul's. The tube is just a 2/3 minute walk away. There were plenty of places to eat locally, although a lot of them seemed to shut up shop for the weekend. For a cheap drink whetherspoons is literally next door. We didn't eat or drink in the hotel.

My one complaint would be that the windows are locked and you have to call maintenence to get someone to unlock them. I like fresh air in a room. Would also agree with others that the rooms lack natural light - both rooms we were in had quite small windows.

Situated just behind the tower of London and the Thames.
Efficient staff,rooms clean and with a modern decor.
100 yds or so from the tube.
Highly recommend!

We stayed here over 4 nights in January 2012. After flying all night from the States we arrived at about 10am and the front desk staff didn't even flinch when we asked if we could check in early - no problem! Within a few minutes we were in our room.

Like many European hotels, the rooms aren't huge, and they are pricey. The Apex is modern and clean. It was cold when we got into the room and slow to warm up, but eventually it was ok. The water in the shower never got hot-hot but it was just warm enough not to be a big problem. Those are my only two minor issues with the Apex.

The bed was comfortable and the linens were nice. The TV offered a decent amount of channels. The bathroom was nice with a shower stall and a separate tub. Not much for counter space but we managed no problem. I believe the wifi was free and worked well.

The bar in the lobby was really nice too. We enjoyed the occasional espresso shot, coffee drink or cocktail and each one was made with over-the-top attention to quality and detail. If you need a quick shot, skip the lobby bar, but if you want something that is going to be special but might take an extra couple minutes - by all means stop in. They even made the whipped cream by hand!

We got a room service club-sandwich one night that was ok/pretty good. It arrived quick and hot, and for what it was we weren't complaining.

Finally - we heard magical church bells on Sunday morning like we have never heard. Not sure f they were from somewhere close or all the way from St. Pauls - but they were loud and wonderful.

The location is pretty good - depending on why you're in London. You'll be a couple blocks from the nearest tube station, walking distance to the Tower of London and the Tower Bridge. 1 tube stop away from Brick Lane and the Curry Mile.

We would consider staying here again for sure.

I stayed for only one weekend night in this great hotel, and during this time managed to leave behind a rather valuable cashmere sweater in the room.

Having experienced such setbacks before, I was not confident of retrieving the garment. I called the Apex hotel and left my details and the room in which I had stayed, and to my surprise I received a telephone call within one day from the 'Guest Services Manager ( Mr Joseph Opuku ) who confirmed that they had found the item and that they would either send it, or I could pick up at my leisure.

I subsequently picked up the item around a week late, and was greeted by my first and second names by Mr Okupu. He bagged the item for me and wished me good day.

Great service, pity more establishments did not come up to this level..