I stay weekly at the CP in Shoreditch due to work commitments and overall I’m impressed with the hotel itself. The rooms are of good size and standard and the bar and restaurant are welcoming.
What is very frustrating is the level of service offered to Priority Club Members! This by far has the most disappointing rewards out of any Inter Continental Group Hotel I have stayed in (and I stay in them very, very regularly for work in different cities around the UK).
Firstly, to provide background. I stay at the Crowne Plaza Birmingham and get an upgrade to a club room with all the benefits of the business lounge offering complimentary drinks and canapés. I get the same again in Glasgow and when staying in the Holiday Inn at Edinburgh, I get an upgraded room with a bottle of wine left for me. All other hotels I stay at within other cities come with very similar benefits.
Then it comes to the Crowne Plaza in Shoreditch. Up to the end of last year, Platinum members received a free drink voucher for the bar, which although wasn’t on a par with other branded hotels, it was at least a show of appreciated for picking that hotel out of the many others within London. However since the new year, they have withdrawn the drinks voucher and replaced it with… “nothing”. Priority Club members have always received a very small gift in our rooms, however those of late have become smaller and smaller to the point where the last three weeks I have received either a very small tin of chocolates or three small bottles of olive oil (very odd in itself).
Since staying at the hotel for over a year, I’ve been provided with an update to a Club Room once (in the 50 odd nights I have stayed there), however they were keen to explain that this upgrade would not give me the facility to use any of the Club Room facilities such as the club room. So really, a pointless exercise.
So – the point of this review! Overall, a good hotel, however they do really need to review their policy on Priority Club membership and how they “reward”. I can stay at many, many other hotels in London however choose to show loyalty to this hotel, however it would appear they do not reward that loyalty! Maybe I’m the fool here!!
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC