For 50 pounds a night you get what you pay for. Hotel was clean, safe and generally good. The rooms were tiny, but clean. The breakfast isn't great, but again for 50 pounds I was surprised they even had free breakfast.

I stay in a lot of budget priced hotels (around £50 per night) in London and this was the worst value and most depressing ever.

At half the price it may have been acceptable, but believe me there are much better deals available for the prices quoted.

Also be aware that on its website it says (and still does) "Each room has it own private shower & toilet" but actually when I got there, I was told this was not the case because my room was booked through an online agency - very misleading. Bathroom and toilet was up two sets of stairs.

Lock on the cupboard-sized room had been modified so you could not lock it from the inside when you were asleep (see pics). Bait box for mice/rats found under the bed (see pic)

Breakfast poor but seeing as it was seemingly only prepared from a cupboard in the hallway, that's of no real surprise.

I was only there to sleep for one night but felt sorry for any tourists staying longer, who were needlessly paying over the odds for apathetic service and a spartan breakfast.

In big letters behind the reception desk it says "No refunds"... You don't need to be a genius to work out why they have chosen to say that. To so openly say, whatever level of service or quality of room you get, we never give any refunds, should be enough to make you look elsewhere.

By the way, I post lots of reviews and give feedback to hotels - this is the first where I've said things are anywhere this bad.

Yes this isn't promoted as a top notch hotel, but for what you pay, you can reasonably expect more than this. It would be reasonable value at half the price

We are a large 7 member family and we enjoy our holidays in London staying for 6 nights in Sara hotel. Its a small, friendly, clean hotel with two nearby tube stations.We would like to thank especially Mohammed who was very helpful and friendly.
Vasos and Yerasimos from Cyprus.

I spent two nights here while attending a conference at Earl's Court. I was pleassantly surprised by the Sara Hotel.
Location: fantastic! It's on a quiet residential street (hence quiet at night) but is only a short walk from two Tube stations, and close to a lively shopping street with plenty of places to eat (at affordable prices). It's also just round the corner from the exhibition centre.
Staff: I had only limited interaction with the staff, but they seemed friendly and helpful.
Facilities: My single room had its own ensuite facilities (small area but perfectly functional). Also tea/coffee making facilities, and a hairdrier, plus a TV. There was even free Wifi! (ask for the password). It's true the furnishings were rather worn and shabby, but everything worked OK, and it seemed clean enough.
Breakfast: no cooked breakfast, just a selection of cold options (and not in huge quantities). But if you have a large appetite you can always find a nearby cafe.
In brief: very good indeed for this price point. If you don't plan to spend lots of time in your hotel, then this is perfectly adequate, and the price is hard to beat.