We stayed for one night on my husband's birthday. The staff were pleasant and the hotel clean and tidy. The bed was a little soft for our liking so we didn't sleep very well, but the room and facilities on the whole were good. Small kettle with tea and coffee was a welcome addition. The room was a good size for London and the location was handy, with baker street tube/ oxford street/ mayfair only a walk away. Breakfast was included. Full english but not the best quality produce. Overall it was a pleasant stay and a good value considering the cost of other hotels in the area.

Good value.Easy access to Baker St tube and pleasant stroll to Oxford St.
European staff all extremely pleasant.

English boss does the barely conatined contempt for Antipodeans rather well.

Great cooked breakfast included.
Although our room faced Gloucester Pl diminished traffic noise overnight.

In my opinion, this hotel has a very good value-for-money for London standards if you have nothing against small spaces (room was rather tiny, but even if you suffer a little of claustrophoby, you might enjoy yoiur stay in there, since the ceiling is very far and gives the impression of more space).
Big pluses: very warm and friendly welcome by the Receptionists and ladies serving the breakfast, room comfy and clean, with TV, shower/toilet and tea bags and boiling water machine, plus a socket adaptor (on demand) for EU-UK conversion, good price for WLAN (especially for longer stays), waking distance to Oxford street and shopping areas and also to Hyde Park. Neutral: location in between 2 tube stations (about 500 m from each); pedestrian road between tube and hotel rather poor (narrow, with many street crossings).
Perfect for stays of up to 1 week and not heavy/large luggages.

I booked this hotel because Frommer's rated it a good hotel for families. We stayed in room 9, which had three single beds - perfect for our family of two adults and a teenager. This room would also be good for three friends traveling together. The room and bathroom were spacious and quiet. It was up three flights of stairs, so I would not recommend it for those traveling with very small children. There is no air conditioning but they do provide a fan. The staff were primarily young students from Eastern Europe, and they were not knowledgeable about the city, the tube, tours or attractions. If you need the help of a concierge, book a large chain hotel.