We recently spent three nights at the Bloomsbury Hotel and had a wonderful experience. The location is great--just up the street from the British Museum and a couple of minutes from the Tube and buses. The hotel itself is very attractive, with comfortable rooms. (I loved the radiant heat in the tile floors of the bathroom!) Only negative was the lighting in the bathroom, overhead halogen spots over the sink, that make putting on makeup difficult.
The most amazing thing here is the staff. They went far beyond efficiency, being genuinely friendly and eager to please. We really put them to the test, as it happened. A day after we moved on to a hotel in Oxford, I realized I had forgotten my pillbox with my blood pressure medication back at the Bloomsbury. I phoned in a panic, and they said they would talk to the cleaning staff. I figured that they would have thrown it away, and worried about how I could get the medicine in the UK. Then, they called back, and I was delighted to hear that the cleaners had kept it, "Just in case it was important." What are the chances? The wonderful concierge and his assistant sent it on to me by courier and I got it the next morning. They even called the following day to make sure I had gotten it. What wonderful service! I love everything about this place! We'll be back.

I was just in London for two days for a shopping and theatre visit, and stayed for one night at the Bloomsbury. It was a bit of a treat to stay centrally (normally I'd choose something perhaps in Greater London or even travel back home the same evening.)

The location of the hotel is perfect. Short stroll to theatres, restaurants, to all kinds of interesting shops along Denmark Street and Charing Cross et al. Excellent for visiting the British Museum.

I stayed in a room on the third floor and it was a very decent size. The bathroom was delightful, with black marble and large shower. Various nice bathroom toiletries and small bits you tend to forget at home (such as cotton buds!)

The bed was comfortable, with various pillows for choice. After I came back in the evening, I found my bed had been turned down and already the few items I'd used (e.g. cream in my tea) had been re-stocked. I slept well overall, although at times I found it got a little too hot in my room. Probably I could have had a look at the air con and turned it up, but it wasn't as bad for me to do that, and I soon fell into a peaceful sleep.

I didn't have dinner at the hotel, but breakfast the next morning. I chose Continental, and it was a buffet with similar choices as I'd seen in other hotels. The coffee was very good, as were the range of juices and marmalade/jams available.

Overall it was a nice (if short) stay and I would choose this hotel again in future.

Stayed at the hotel several times in the last year (2011) for business.
Rooms are great, service is excellent and the location is unbeatable - on SOHO and Covent Garden, and within walking distance from everywhere else (unless you prefer the tube of course).
Only issue is that pricing can vary a lot (which is also true for other hotels in London) - I have paid anything from 180 pounds to 280 pounds (occasionally prices went even higher, but that's where i drew the line). Trick is to book at least 2-3 weeks in advance (which is doable if you can plan ahead, unlike my situation in some cases), and of course depends on the season

Stayed for two nights (3rd and 4th February) as a treat for my 50th Birthday and was very happy and pleased with the Hotel. I was with a friend and the hotel happily turned our room into a twin bedded room for the weekend. The room was lovely and clean with modern and stylish bathroom (took a while to work out how to use the shower!) and very comfortable beds (if you like soft beds like me...although my friend would have preferred a more firmer mattress) The rest of the hotel was lovely with nice little touches which made all the difference (the floating candles and the gorgeous incense smell in the corridors!) The location of the hotel, in our opinion, was perfect for getting out and about. We were on Oxford street shoppin withing 5 minutes of leaving the hotel. Also we were seeing a show in Picadilly on saturday night and again, just a few minutes away. Would definitley use this hotel again when visiting London and highly recommend it.