We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Back to BEST WESTERN PREMIER Shaftesbury Hotel

BEST WESTERN PREMIER Shaftesbury Hotel – reviews, photos

4.0 of 5
65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England
Hotel amenities
BEST WESTERN PREMIER Shaftesbury Hotel
Ranked #220 of 1,069 hotels in London
4.0 of 5 stars 342 Reviews
Show the lowest price for this hotel*
Show Prices
*from our partners
Write a Review

342 reviews from our community

What travellers say about this hotel
  • Very clean(8)
  • Club room(8)
  • Friendly and helpful(7)
  • Great location(7)
  • Piccadilly circus(6)
  • Nice touch(5)
  • Good size(4)
  • Reception staff(4)
  • Earls court(4)
  • China town(4)
Traveller rating
    103
    143
    46
    24
    26
Only show reviews for Family (35) | Couples (104) | Business (67)
Date Rating
Los Angeles, California
2 reviews
“Trying to be Fair”
2 of 5 stars Reviewed 21 May 2012

I spent a week staying here for business recently and felt compelled to write my first review. I don't deny that there is probably a customer out there for whom this hotel is adequate. My room had a comfortable bed, a decent bathroom, and the location is very central. I would even rate the staff as adequate to good, in varying degrees. And for a hotel like this the breakfast is pretty good.

Okay, now for the bad. I won't detail the horrible problems I had in checking in, but suffice it to say that I had to conduct my most important conference call from the lobby because my room did not have internet, and didn't actually make it into my room until two and a half hours after arrival. No rooms have wifi, and the cable in my room went down repeatedly - even after being replaced twice.
Aesthetically, this hotel is pretty grim (for the price point). The lobby is tacky and small and the rooms are worn and cramped. My room had urine on the toilet seat, chipping paint, cigarette burns in the curtains, and old carpeting. I'm pretty flexible with that stuff, but this was a little too much.
Finally, it must be mentioned that this hotel has a serious problem with noise. Monday through Weds shouldn't be bad, but Thurs-Sat are a nightmare if you are facing Shaftesbury Ave. This is the heart of Soho, which means there are a million good food and drink options within a few blocks of the hotel. It also means closing time is later than elsewhere in the city, and that means the party will go well past 3:00 a.m. on those nights. This is not the hotel's fault, but buyer beware - you will need earplugs.
Overall, I'd have to say there are better options. I moved for my second week of business to a boutique around the corner (at the same price) and loved every minute of it.

  • Stayed May 2012, travelled on business
    • 2 of 5 stars Value
    • 4 of 5 stars Location
    • 1 of 5 stars Sleep Quality
    • 2 of 5 stars Rooms
    • 2 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes
Ask oldspeck about BEST WESTERN PREMIER Shaftesbury Hotel
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
UK
Reviewer
4 reviews 4 reviews
Reviews in 3 cities Reviews in 3 cities
10 helpful votes 10 helpful votes
“Expensive - a 3 star not 4 star”
3 of 5 stars Reviewed 20 May 2012

£236 per night for twin room, daylight robbery! No breafast included, and couldnt swing a cat! Well I feel that I was fleeced! Took Mum to London for birthday and stayed here. The staff were lovely and location superb! but not impressed by the rooms for the price, shabby and outdated!

  • Stayed May 2012, travelled with family
    • 1 of 5 stars Value
    • 5 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 2 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes
Ask UkLouiseWales about BEST WESTERN PREMIER Shaftesbury Hotel
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
London, United Kingdom
Senior Contributor
22 reviews 22 reviews
Reviews in 12 cities Reviews in 12 cities
8 helpful votes 8 helpful votes
“Fantastic location, nice helpful staff”
4 of 5 stars Reviewed 15 May 2012

The location is great, the hotel is clean, the staff are very helpful and courteous but the hotel itself is lacking a good restaurant, reception area, lounge and bar, that said, we did have a very pleasant stay and felt at ease and comfortable so ! .., its a bit of a balance between 'price, location and facilities ! ... a Marmite hotel ! you'll either love it or hate it .. I wish I could be more helpful but this is a difficult one ! all I can say is, for the purpose of our visit on this recent occasion it worked well, but had it been the case that we'd had more free time we would have been at a loss for facilities, but with China town and the west end outside the door is that an issue ! probably not. the location makes up for any short fall

  • Stayed May 2012, travelled as a couple
    • 3 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
See 7 more reviews by TheDickoDude for London
Ask TheDickoDude about BEST WESTERN PREMIER Shaftesbury Hotel
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Burnham on Crouch, null, United Kingdom
Contributor
11 reviews 11 reviews
Reviews in 2 cities Reviews in 2 cities
“Great location, helpful staff and lovely room”
4 of 5 stars Reviewed 10 May 2012

We were sent to this location after the Earl's Court hotel lost our reservation. It's right in the centre of theatre land in London and very near Piccadilly Circus but it wasn't noisey. I loved the room. Very chic and a good size. It's a great hotel and the staff are very friendly. Definitely recommend.

  • Stayed February 2012, travelled as a couple
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes
See 4 more reviews by Sam S for London
Ask Sam S about BEST WESTERN PREMIER Shaftesbury Hotel
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Deepak Panicker, Manager at BEST WESTERN PREMIER Shaftesbury Hotel, responded to this review
14 May 2012
Dear Guest,


Thank you for choosing the Best Western Premier Shaftesbury Piccadilly for your recent visit to London. We appreciate your comments and we promise that we will try our very best to serve you in th best way possible in order to ensure that we can provide you with one of the most wonderful stays you ever had.

We look forward to welcoming you back at the Best Western Shaftesbury Piccadilly.
Thank you very much for your paitence & support.

Kind Regards
Deepak Panicker
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Delta, Canada
Senior Reviewer
8 reviews 8 reviews
Reviews in 4 cities Reviews in 4 cities
12 helpful votes 12 helpful votes
“Great location, fantastic staff, amazing rooms!”
5 of 5 stars Reviewed 9 May 2012

My mo and I just stayed here in may 2012 and had a fantastic experience. We were welcomed to the hotel by friendly staff that even helped my mom with her bags. They advised us on check in that there was bottled water and fresh fruit in our room, no charge. The room was very clean and very modern. Size was good by London standards and our room opened out onto Shaftesbury ave. The location was fantastic... A few steps form piccadilly circus and leister square! At check out the hotel staff was very helpful with getting us transportation to heathrow. Only part that would make it better would be wi-fi access in the rooms... We could only access it from the lobby of the hotel.

  • Stayed May 2012, travelled with family
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
See 2 more reviews by Morgan0172 for London
Ask Morgan0172 about BEST WESTERN PREMIER Shaftesbury Hotel
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Deepak Panicker, Manager at BEST WESTERN PREMIER Shaftesbury Hotel, responded to this review
14 May 2012
Dear Guest,


Thank you for choosing the Best Western Premier Shaftesbury Piccadilly for your recent visit to London. We appreciate your comments and we promise that we will try our very best to serve you in th best way possible in order to ensure that we can provide you with one of the most wonderful stays you ever had.

We look forward to welcoming you back at the Best Western Shaftesbury Piccadilly.
Thank you very much for your paitence & support.

Kind Regards
Deepak Panicker
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC

Travellers who viewed BEST WESTERN PREMIER Shaftesbury Hotel also viewed

BEST WESTERN Premier Shaftsbury London Kensington
Show Prices ABS:HotelCheckRates-d193143?&src=ShowUserReviewsHotels&fromServlet=ShowUserReviews&Action=QC_AlsoViewed
Hotel 41
5 of 5 stars 789 Reviews
London, England
Show Prices ABS:HotelCheckRates-d188961?&src=ShowUserReviewsHotels&fromServlet=ShowUserReviews&Action=QC_AlsoViewed
BEST WESTERN Shaftesbury Paddington Court London
Show Prices ABS:HotelCheckRates-d193062?&src=ShowUserReviewsHotels&fromServlet=ShowUserReviews&Action=QC_AlsoViewed
View all 1,069 hotels in London, ranked by popularity »

Been to BEST WESTERN PREMIER Shaftesbury Hotel? Share your experiences!

Write a Review Add Photos Add Videos

Additional Information about BEST WESTERN PREMIER Shaftesbury Hotel

  • Best Western London
  • London Best Western
Address: 65 - 73 Shaftesbury Ave | Piccadilly, London W1D 6EX, England
Price range (per night):* INR17,276 - 76,295

Owners: What's your side of the story?

If you own or manage BEST WESTERN PREMIER Shaftesbury Hotel, register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.

  • Manage your listing
BEST WESTERN PREMIER Shaftesbury Hotel
Show the lowest price for this hotel (from our partners)
Show Prices