Just like the Doubletrees we've stayed in all over the US, but with London sized rooms. Very friendly staff, very good breakfasts, and just a few minutes walk from Holborn tube station. The rooms are very nicely finished, clean bathrooms (with good shower pressure - not always a given in London!), and really comfortable beds! But it is London, so expect a room where the double bed is up against the wall. It's not as small as some we've stayed in though!
And good "little things", like a light in the closet, an ironing board and iron, a room safe, big fluffy towels, and the room's "little secret"...the tea/coffee maker and biscuits are in the top drawer of the bureau! (found it as we were checking out!)
The hotel doesn't have that "well-used" finish that several of the other London hotels we've stayed in have (chipped paint in hallways from the service carts, worn carpets, a genteel faded glory...) Everything looks new and well finished.
Would we stay there again? Absolutely!

Nothing special. Pretty arrogant staff. Little annoyances like having to pay £15 for a bit of wifi in your room. Breakfast average. Very small room. In fact so small bedside tables to put a drink of water on were not even fitted.
On the positive side they did get me a room at a discount (or so they claimed) when our travel department had booked me the wrong date (nice going from our end of things).

We stayed here as we wanted somewhere central to stay near to the theatres. Enjoyed a nice room and bathroom, and very efficient service for our room service breakfast in the morning. The lobby area was really nice and welcoming and staff were really helpful and friendly, couldn't fault them. The only issue (although we found it amusing) was that on trying to return to the lobby area we unknowingly used the wrong lift and ended up on a level (ground floor or level 1, can't remember) which was unfinshed, ceiling panels were missing all along and electrical wires were hanging down. Slightly unnerving that we were able to access the level so easily!

We would definately return to the hotel in the future.

Stayed one night as colleagues had already booked their stay at the hotel. Room itself was adequate, but no Internet access - wifi or wired - in the room. For a hotel in a major city where business people will stay this is a major issue. Access in public areas and Executive Rooms, but none in standard rooms that cost almost GBP200 per night. As I had an ealy start the next morning I was up before 6am - the water was only luke warm despite letting it run for a full 5 minutes. I stay in London a few times every month, but I will never be returning to this hotel.