stayed in london on many occasions this is by far the best arrived newyears eve me my partner & 7year old son management & staff cant do enough 4 u very helpfull 10 min walk & you have underground trains 2 take u 2 anywere in london numerous shops around hotel co.op supermarket round corner perfect place we booked a suite very very nice room 1st class only fault we had was poor reception on tv my 7year old was not amused he missed simpsons lol we will defo b returning 2 london & will b using this hotel thanks again 2 management & staff

I have stayed in lots of London hotels, friends' houses etc.,and know London fairly well, and have had varying experiences at different hotels in the past. We stayed in room 55 and we had one of the quietest night's sleep ever in London.
The room overlooked the garden, not the road. The bed was really comfortable, and due to the nature of the hotel, most rooms are off the main staircase, and located behind a fire door, which separates the rooms from passing guests. For example, we had to leave the main staircase and pass through a fire door, behind which were two rooms, facing each other, one of which was ours. This meant we didn't hear the other guests - brilliant! The room was small but nicely furnished (but could do with someone checking that it stays this way- the paper was beginning to peel, and the shower could do with a blast of bleach...). The lighting was poor, though, which made it hard to see for applying makeup or reading. There was a small en suite shower, and the mirror misted up quickly, but we had tons of towels, so could sort this out. The soap dish was ridiculously high - I had to stand on my tip-toes to reach it.
We didn't eat breakfast in the hotel as my daughters both live in London, and we met them for breakfast. It is easy enough to walk out of the door and find a cafe for a cheaper breakfast than the hotel's. Turn right into Store Street - some cafes there, or go to the end and turn right into the Tottenham Court Road. You can get breakfast for a fiver at some cafes, and there are the usual collection of Costa's, Starbucks, and Cafe Nero's.
We found it difficult to find the hotel in the dark - the hotel is currently under scaffolding, and the sign isn't easily visible. The staff were helpful but limited. We asked about parking, as we had come in our car, but the girl on reception didn't know about parking options; double yellow lines outside, but we were able to park in Bedford Square until we'd sorted out our luggage. Later she telephoned us with some information she had found on the internet (a bit late as we'd sorted something out).
The hotel is conveniently situated for central London - 20 mins walk to Covent Garden, the Soane Museum and the Westend, and a few tube stops to the V&A, Trafalgar Square, Leicester Square, Kings Cross etc. The area suits us well, as my daughter is at UCL and my husband often works in Russell Square. We have stayed at other hotels in the area, and my advice is not to. We booked through Boutique Hotels in London and paid £125 per night, which is a substantial discount on the rack rate. You can pay £100 for the Premier Inn or equivalent near St Pancras, which are heaving with foreign bus tours and horrible. This hotel is smaller and homely. If you don't like this kind of thing, then look elsewhere. It doesn't have lifts, but this is Bloomsbury, and the houses are Georgian town houses! If you want commercial big brand hotel facilities, you won't get them here.
I liked this hotel and would come back again - I have spent nights in London where I haven't been able to sleep due to the noise, uncomfortable beds, badly heated rooms etc. and paid the same amount.

While on a business trip to Cambridge UK in November, I decided to change my weekend plans and stay in London for my last night. I was shocked that I was able to book a twin room in the center of London (close to the tube, and just around the corner from the British Museum) for about the same price as our company's negotiated rate in Cambridge, so I was a bit skeptical about what I'd find when I got to the hotel...

I was pleasantly surprised! I was apparently upgraded to a king suite (thanks!), and the hotel as a whole was nice, clean, and had pleasant, polite staff. I'd definitely stay there again!

Our room is spacious and deco is very nice. Location is excellent, near to a few tube stations and close to shopping areas,theatres,restaurants etc. Staff are very helpful. Only one negative comment- there is no lift to this hotel and we were on the third floor,with six pieces of luggage.