I stayed here with my wife for a night out to enjoy a theatre performance of The Ladykillers at the Gielgud Theatre in Shaftesbury Avenue.
On arrival received a warm greeting from the staff in reception. I was offered an upgrade from my Deluxe Double to a Junior Suite which I accepted but only on the terms that I could inspect the room and I could have a room on a high flloor away from street level.
Currently Leicester Square, which the hotel overlooks, is undergoing some major renovation which is due to complete in April 2012. There are lighting generators running during the night, but with occupancy of a high floor and the good double glazing, any noise is barely audible.
The high floor level - I choose the 6th floor - gives great views across the rooftops.
The Junior Suite I had chosen was very spacious and clean. If I had to be picky, the low energy lightbulbs in the wall lamps either side of the bed just don't look good sticking above the tops of the lampshades. The nightlight lamp needs a lamp cover, the bare bulb is too fierce to be able to sleep with it on and the mattress just didn't seem to fit the bed frame, the frame was too big for the mattress which exposed the boarding under the mattress.
We enjoyed an early evening meal in the restaurant but had to send back the roasted vegetables as they were barely warm - otherwise the meal was very good.
This hotel enjoys a top position for exploring Museums - especially the National Portrait Gallery, it is very close to other sites such as Trafalgar Square, Chinatown, Covent Garden, and all the theatres in Shaftesbury Avenue, not forgetting the cinemas around Leicester Square itself. Other locations, such as Buckingham Palace, Westminster Abbey, Houses of Parliament, Big Ben and the River Thames are about 15 to 20 minute walk away.
Breakfast in the morning was very good and checkout was painless.

I would not hesitate to recommend this hotel to anyone visiting London. The concierge and front desk staff are true professionals and despite the building works in Leicester Square the hotel was a haven of tranquility. Central to everything. Perfect

We both just love this hotel, you feel like your in the real thick of it all. The rooms are spacious and spotlessly clean and there's always a warm welcome awaiting you.

We visit London regularly and always stay here because of the excellent accommodation, professional and warm welcome (all staff are extremely helpul and cheerful at all times) and good central location for theatres , restaurants , galleries and museums. Cheers to the best door staff anywhere particularly Joao (?) who was stationed outside the front door during sub-zero temperatures during our last visit but always had a smile on his face and a cheery word of welcome!