The best thing about this hotel (and the many others on the same road) is the location. A short walk away from the seafront, shops and restaurants.
Despite other reviewers mentioning the service received and the hotels own claim that you will "arrive as a guest leave as a friend" the lady we dealt with was little short off rude. We were not made to feel welcome or offered anything more than grunts.
To be honest we don't go to Brighton to make friends so back to the the hotel, which can only be described as average.
The shower (as others have mentioned) is a pain temperature wise and comes out at a snails pace which is more than annoying when washing long hair.
The room although dated was clean, however, we did find empty alcohol bottles under our bed which indicated to us the room hadn't been prepared to the highest of standard.
All in all, you won't be disappointed with this hotel/guesthouse but probably won't be rushing back either.

I agree with the comment that this is a b&b/guesthouse rather than a hotel, but it is a very pleasant clean cheap way to stay right in the centre of Brighton, to use as a base to explore the area. I booked a single room, and got upgraded to a double with a shower and toilet and wi-fi for free, which was very nice. Pleasant staff. Perfectly clean. Quiet. A good cheap stay I would recommend for a cheap basic base.

We stayed one night at this Hotel, which is actually more like a Guest House.
Rooms very very basic although did have mini bar which was quite over priced.
Shower was appauling. Red hot water then freezing cold straight after.
We booked on late rooms & got this room for £77. I'd pay more like £35 for it.
Staff were friendly enough & breakfast was standard.

Stayed 2 nights while visiting Son at uni. Much more of a B&B than hotel. Friendly staff, but we were in a double at the top of the stairs. Good sized room, but very cheap 'furniture' although seemed clean and bed was comfy. However the en-suite was a bit shabby, there was only warm water and the shower was one of those electric jobs that gives you a work-out by going hot-cold-hot-cold thus making you jump in and out of the cubicle. Breakfast was OK, but I don't want to share a table or conversation with other guests at that time of day, which was necessary on our second day due to lack of space.