It was suggested the full price of a 2 night stay with breakfast should have been in excess of £400. We got a promotional rate of £99 for 2 nights and I would suggest that was reasonable value for what in it's day would have been a 4* hotel, but is in need of brightening up, some extenal paintwork and a window cleaner (even if only for the ground floor) to make the place more inviting.
Our party had 3 rooms - each of a good standard with a view of the sea and pier. With a National Express coach pickup beneath the windows, sound proofing would have been beneficial.
Service was mixed. The 1st morning breakfast was very disappointing with the young man serving clearly not wanting to be there and making no effort to serve. However the 2nd morning saw the introduction of a pleasant young woman and a totally different approch.
With some modest improvements the hotel could go some way to living up to it's Royal name, but currently don't expect more than a 3* experience.
