I stayed here on the hottest weekend so far in 2010 with a group of 20 or so girls on a hen weekend. The hotel was full, but it didn't seem like it.
When I was given the details of the hotel in advance, I naturally looked it up on Trip Advisor, and was really worried by what I read!
I work in the hotel industry, and actually have to reply to customer complaints as part of my job. This hotel doesn't claim to be anything more than it is.
The room I stayed in was clean and had all the basics you need. The reception staff were very friendly and were actually more approachable than some staff I've encountered at 5* hotels!
The only thing I would say was not acceptable was the breakfast. The juices were not fresh, and the orange juice in particular looked radioactive it was so bright - so didn't touch it!
The toast was cold, and even when we said it was cold and ordered more, the second lot came out cold too. The sausages were the cheapest you can get and were very small. Bacon was ok, and the poached egg was bizarre!
All in all, this hotel was adequate for a one night cheap stay. Take the negative reviews on here with a pinch of salt, and don't expect more than a basic, typical British seaside hotel, and you won't be disappointed!
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC