This hotel is a perfectly good 3 Star property (not the 4 Star it is rated in many places).
It is located in the middle of Banff's hotel strip (Banff Ave) - less than a 10 minute walk from downtown.

You almost can't go wrong with location in Banff - most hotels are on Banff Ave within walking range of downtown. The higher end hotels are a little further out, but taxis in Banff are plentiful and parking downtown is free.

The hotel is clean and well maintained. There is nothing special about the hotel, but there is nothing wrong with it either. The decor is less hotel, more stuffy traditional house with a few oddities - the bathroom had two sinks, one a pedestal, the other in a counter on the opposite side of the room, and the closet was in the bathroom?

Parking is available - self and valet parking are both $12 a day - but I was warned by the valet to have the car parked by 10 pm, otherwise there may not be room.

When we pulled up in front of the hotel, a staff member came out to greet us and gave a rather abrupt/unfriendly first impression. Had to wait to check in, while front reception took a significant amount of time on the phone.
Parking garage was spacious and convenient. When we walked into our room it was pretty chilly and had to crank up the thermostat. Room was spacious with a nice fireplace, wifi worked well. Decently close to main areas of Banff. Did not try the restaurant or pool areas as we were only there for a short period. Our stay was just average in comparison to other hotel experiences in Banff. Paid $200 for one of their higher-end rooms, but in my opinion it was not worth the price in comparison to options avaliable elsewhere.
General decor also in need of an update.

Stayed for a week , lovely staff , great room - fireplace , wonderfully comfortable bed - probably the best we encountered in our 5 weeks holiday in USA and Canada , wifi worked well ,spa and pool area really clean and lovely to use - all the expected things - easy stroll to the main areas in Banff - shops and restaurants - far enough to avoid the town centre noise .... would certainly stay again ..... just need to manage cleaning / bed making staff more closely - a number of days the bed was just pulled up and not actually made - but thats my only ( and a minor one ) complaint ...

The room was nice with a large bathroom and a fireplace. The service was good as well. The room did smell a bit funny, but we eventually got used to it. We at the restaurant attached to it for breakfast and it was very expensive for an ordinary breakfast.