We were really lucky to stumble into this place! We spent our first night here on the third floor overlooking the ocean and then decided to spend our entire vacation here. The room itself was small but perfect for the two of us. We loved the rustic and elegant charm.

The service could not have been better. Every single staff member (yes all of them) were awesome. We were treated like guests and as friends.

The food was amazing, the best we had on the beach, by far. The shrimp ceviche was so delicious and there was so much of it, I couldn't finish. It could have easily fed us both. The continental breakfast in the morning was perfect--plates of fresh fruit, homemade bread, handmade fruit juice, and frothy hot coffee.

Even the shampoo and conditioner was fantastic.

I loved this place and if we make it back to Tulum, we will definitely stay here again. In fact, we might go back to Tulum just so we can stay here.

We spent 7 nights at Hotel Zulum. It was not terrible, but definitely poor. The eco-chic they claim is just cheap. The hotel does need maintenance (beach chairs at the beach bar and on the beach are torn), bed linens and bathroom towels have stains everywhere, the continental breakfast is really nothing special, the restaurant is low quality (as a matter of fact it is always empty), the service is average. Our room was on the 1st floor and the stairs are steep and almost totally dark after 6 pm (very dangerous). The beach is great and the sea beautiful but this does not belong to the Zulum.
It is way too expensive for what you get.

This place has a very poor maintenance level all over around the structure itself and the rooms too.
There is no attention to details, and the structure is definetly too expensive for what you can get.
The service is very inefficient

It’s true that the facilities are basic – no aircon, slightly dodgy electricity and not entirely consistent water supply to the shower. The restaurant is not wonderful either – sheltered from the sea breeze, so both hot and rather full of biting insects, and long waits for the food are less than relaxing. Breakfasts are just about OK.
However, everything else encourages you to embrace these simplicities and revel in Zulum’s character. We were perhaps lucky to get one of the best second floor seafront rooms at a good price, as a walk-in enquiry after a booking elsewhere had mysteriously evaporated. With the balcony doors kept wide open, the breeze maintains a nice temperature in the room, although the rainstorm also came inside one night.
It would also seem that attention has been paid to earlier feedback, as the freshwater pool was perfectly clean and, as far as I could tell, the shower was fresh water also – I find it hard to believe I didn’t notice in four days if it was salty.
The beach is truly outstanding, with comfortable loungers, shady hammocks and attentive service providing margeritas in assorted flavours. We were also impressed that the perfect white sand manages to stay cool however hot the day.
The manager and the proprietor are both on site much of the time and are keen to check how things are going for the guests, which may indicate a constructive sensitivity to past feedback. Overall, Zulum is exactly the kind of place that makes you want to stay in Tulum for ever. Long may it retain its character and resist the development spreading like a plague from Cancun and the coast further north.