The location is wonderful, most beautiful beach I have ever seen (better than Tahiti, Bali, ...).
Hotel is at walking distance to the ruins, which is convenient.
However, services are so poor and staff so unfriendly that the atmosphere is not as good as it could be in such a place. For instance, you must pay more to get towels, to get the key of the safe (you must also sign a paper that you will pay 100$ if you lose it), to check out after 12:00 (even if the hotel is half full...).....
Reception and restaurant are almost always closed.
Food and drinks are very expensive.
I would recommend to look for another place!

We spent a day at the beach club. The beach is beautiful and daybeds for 150 pesos a great place to spend a lazy beach day.

The service is slow, however, and the food terrible and expensive. The burger was tasteless, the fries cold and the Cesar salad consisted of THREE salad leaves.

They also charge for each time you want to use the beach shower or the toilet.

I took my family on a vacation to Playa Del Carmen and ended stay four days here instead. We received a tip from a local because we did not like the rough waters for our sons at our beach front hotel. My sons are 7, 4, and 2 at the time. I could not get over the beauty of this beach located right next to a local beach that was having a fishing tournament at the time. We loved the beds, food and the cold beer. What great service. They prepared food offf the menu for us and we tiped very well for it. I never go on tips but it made our trip the best beach we have ever been too with our kids. It can be a topless beach so be warned. My sons did not notice a thing even when my wife was topless. the whole place get high markes for just being a great place to relax. Snorkling was cheap, fishing was cheap. I think they were 35 to 50 and hour. I highly recommend this beach if you have small kids.

We traveled with a large group of friends from our rental house in Akumal down to Tulum to check out the beaches and found Cabanas Paraiso. We parked in the large parking lot near the highway and took notice of the sign that said "No Coolers". I knew it would be a beach with bar service so I left my cooler in our van.

I have been to beaches all over the world. Australia, Fiji, Spain, Florida and all over the Caribbean and I have to say that this beach definitely ranks as one of my all time favorites. From the sandy parking lot you walk to the beach and are greeted by coconut palms and beautiful turquoise water. The sand is sugar white and very fine. The beach bar is there for your drinks and they had massage tables out with people enjoying massages. We were a party of 15 so they put the plastic tables and chairs together for us and we proceeded to order a variety of drinks including some tasty pino coladas. We all ordered lunch that varied from cheese burgers to fish tacos, to nachos. Everything was served in a timely manner and was pretty good all around. This place is great for watching tanned Latins and Europeans in skimpy bathing suits and several of the ladies in our group swore they saw Fabio. (or maybe his son!)

We did not go to the hotel or even look at it and other reviews have indicated it could use some work. It amazes me that some big group like Hyatt or Intercontinental has not snapped this beautiful piece of real estate up and put up a world class resort.

A great place for a day trip to the beach in Tulum.