I must say, my girlfriend and I were pleasantly surprised by the Palma Dorada. Julio Padilla and his staff were great, and I think we lucked out. It just seems like the Palma is on one of the best streets in Cozumel. The rooms are spartan, but clean and comfortable. If you want to sit around your room, watch TV all day and order room service, then this may not be your hotel. But if you want to head to the dive shops, explore the square, or eat at some of the best little taquerias in town, then you've come to the right place. Want to see more? Heck, ask Julio to arrange for a scooter to be delivered to the hotel for a resonable price, (and none of the haggling to bother with!). Or just hit the farmers market a few blocks up, and bring your lunch back to the Palma veranda and munch as you watch the street life go by. But don't get the wrong idea, it was also a very quiet property, and we always felt secure at night. Bonus: It's within easy walking from the Ferry terminal. We stayed 9 nights in Cozumel/Akumal, and slept in some pretty fancy places. The Palma was not fancy, but we had the best time there!
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