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Fact Sheet


TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and over 100 million reviews and opinions covering more than 2.7 million accommodations, restaurants, and attractions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.comwww.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com www.onetime.com, www.seatguru.comwww.smartertravel.com, www.tingo.comwww.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013

**Source: Google Analytics, worldwide data, July 2013


TripAdvisor features:

   ·        More than 100 million travel reviews and opinions from travelers around the world:

  ·         2,700,000+ businesses

  ·         125,000+ destinations

  ·         1,100,000+ accommodations

               725,000+ hotels
                   400,000+ vacation rentals 

  ·         300,000+ attractions

  ·         1,300,000+ restaurants

  ·         14,000,000+ candid traveler photos

More than 70 new contributions are posted every minute.

More than 90 percent of topics posted in the TripAdvisor forums are replied to within 24 hours.

TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz, Travelocity, hotels.com, Priceline, Booking.com, and more.

TripAdvisor, Inc. offers travel suppliers effective graphical advertising and cost-per-click marketing platforms.

TripAdvisor was founded in February 2000 and operates sites in 34 countries and in 21 languages including sites in the U.S. (http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), France (http://www.tripadvisor.fr), Ireland (http://www.tripadvisor.ie), Germany (http://www.tripadvisor.de), Italy (http://www.tripadvisor.it), Spain (http://www.tripadvisor.es), India (http://www.tripadvisor.in), Japan (http://www.tripadvisor.jp), Portugal and Brazil (http://www.tripadvisor.com.br), Sweden (http://www.tripadvisor.se), The Netherlands (http://www.tripadvisor.nl), Canada (http://www.tripadvisor.ca), Denmark (http://www.tripadvisor.dk), Turkey (http://www.tripadvisor.com.tr), Mexico (http://www.tripadvisor.com.mx), Norway (http://no.tripadvisor.com), Poland (http://pl.tripadvisor.com), Australia (http://www.tripadvisor.com.au), Singapore (http://www.tripadvisor.com), Korea (www.tripadvisor.co.kr), Thailand (http://th.tripadvisor.com), Russia (http://www.tripadvisor.ru), Greece (http://www.tripadvisor.com.gr), Indonesia (http://www.tripadvisor.co.id), Argentina (http://www.tripadvisor.com.ar), Taiwan (http://www.tripadvisor.tw), Malaysia (http://www.tripadvisor.com.my), Egypt (http://www.tripadvisor.com.eg), Venezuela (http://www.tripadvisor.com.ve), Peru(http://www.tripadvisor.com.pe), Chile (http://www.tripadvisor.cl), and Colombia (http://www.tripadvisor.co). TripAdvisor also operates in China under the brand daodao.com (http://www.daodao.com) and Kuxun.cn (http://www.kuxun.cn).

TripAdvisor, Inc. employs more than 1,600 people as of February 2013.



TripAdvisor Key Features

TripAdvisor and Facebook: Wisdom of Friends – The groundbreaking personalization feature allows travelers to get advice from their Facebook friends on TripAdvisor to plan their next vacation. Supplementing the site’s more than 100 million reviews and opinions from travelers around the world, the wisdom of crowds on TripAdvisor is now enhanced by the wisdom of friends, delivering personalized travel recommendations. TripAdvisor's “Friend of a Friend” also allows users to see reviews and opinions from second-degree contacts, making the user experience even more personalized and fun.

Reviews at a Glance – Reviews at a Glance allows travelers to quickly analyze the wisdom of the crowds when visiting any property with at least 50 reviews on TripAdvisor. This feature summarizes the most common review phrases, such as “Great Location,” and “Free Internet,” in a box above the most recent reviews – allowing consumers to get a quick snapshot of the overall traveler sentiment on a property without having to read through dozens of reviews.

City Guides City Guides offer convenient smartphone access to a wealth of detailed destination information including traveler reviews and opinions on hotels, restaurants and attractions, as well as suggested itineraries and offline-accessible interactive walking tours. The City Guides are automatically synched with the freshest TripAdvisor content available so users can access the latest traveler reviews and opinions on the go. This feature also offers walking tours and insider tips that can be viewed on the app without a data connection, including in-depth information on neighborhoods, history, culture, architecture, weather and transportation. Access to offline information is particularly useful for travelers abroad, who can download the apps before they go, sparing them from expensive roaming charges.

Vacation Rental Calculator The Vacation Rental Calculator gives travelers an easy way to compare their accommodation options, allowing them to calculate the potential savings of a vacation rental home compared to the cost of a hotel in a destination based on the number of adults and children in their travel group, the number of nights they’ll be staying, and whether they plan to eat in or dine out.

TripAdvisor Flights with Fees Estimator Offers travelers the largest inventory of flights with the best deals available and a first-of-its-kind fees estimator that helps travelers understand the true cost of a flight in a single display. The fees estimator calculates and compares the entire cost of a flight, including ticket price, fees for checked luggage and even anticipated in-flight food service and entertainment, based on the traveler’s needs. TripAdvisor’s ground-breaking flight meta-search engine also features SeatGuru airline seating maps with user reviews, airline ratings from real fliers, real-time seat availability charts, and TripTip! Alerts when business-class or first-class tickets are available for a price close to the coach fare. In addition, TripAdvisor Flights also displays rail itineraries and costs alongside flight choices for relevant routes across continental Europe.

Restaurants Featuring more than 1,300,000 restaurants in 24,000 destinations with more than 2 million ratings and reviews as well as maps, filters and easy links to make reservations. Travelers can sort and search restaurants by price, cuisine type and “recommended for” to find their preferred eatery.

Forums Enables members to ask for and share their opinions, advice and experiences in interactive discussions with the community. Many of the forums feature “Destination experts”; regular contributors who are passionate about the destinations they represent. Whether resident locals or frequent visitors, they have up-to-date knowledge of what's going on in their destinations.

Video Makes it easy for you to post vacation videos and for travel marketers to showcase their properties by featuring their videos on TripAdvisor for free. Videos can be as long as 10 minutes each, and can be uploaded in AVI, Quicktime, Windows Media or MPEG4 formats.
SavesPersonalizes trip planning by allowing travelers to save hotel, restaurant, or attraction reviews to personal “My Trips” folders. Travelers can customize and expand their plans by adding maps, photos, their own notes and travel plan details. 


MapsMakes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mashup combines hotel popularity, price and availability with a dynamic mapping tool.

Inside Pages Allows millions of travelers to view, contribute to and edit the freshest travel “guidebooks” available on more than 33,000 destinations worldwide, using wiki functionality.

Advanced Hotel Selection Tool Enables travelers to easily view a destination’s most popular hotels by price, neighborhood and star class.

Candid Traveler Photos With more than 14 million on the site, traveler photos give a “behind-the-scenes” view of hotels, restaurants and attractions around the world.

Hotel Popularity Index Dynamically ranks hospitality businesses worldwide based on the popularity of a given business, as measured by the quality, quantity, and recency of content written about the business on TripAdvisor.

Check Rates Compares hotel pricing and availability across multiple vendor commerce sites with one click.

TripWatch Offers customized e-mail alerts on the specific hotels, attractions and destinations requested by the traveler, in the first personalized, time-sensitive e-mail newsletter for trip planners.

Third-party Social Networking Applications

TripAdvisor has extended its brand exposure to millions of people through applications on popular third-party social networking sites, including Facebook:

Cities I’ve Visited, an interactive map that allows travelers to pin where they’ve been and where they’re going next and share it with  their friends. More than 20 million people have added more than 1.5 billion cities to their TripAdvisor Cities I’ve Visited maps, and it  has consistently been Facebook’s #1 travel application since its launch in June 2007.

TravelPod’s Traveler IQ Challenge, which determines traveler’s knowledge of geography with a timed test, has been played by more than 2.5 million people since June 2007.

Local Picks, a Facebook app that provides dining recommendations from locals and friends to discover and choose the best places to eat.


Management Team


  • Stephen Kaufer, chief executive officer and founder
  • Julie M.B. Bradley, chief financial officer
  • Seth Kalvert, senior vice president, general counsel and secretary
  • Bill Bailey, vice president, corporate and business development
  • Marc Charron, president, TripAdvisor for Business
  • Andy Gelfond, senior vice president, engineering and operations
  • Dermot Halpin, president, vacation rentals
  • Robin Ingle, senior vice president, advertising sales
  • Adam Medros, vice president, global product
  • Barbara Messing, chief marketing officer
  • Bryan Saltzburg, general manager, new initiatives

U.S. Headquarters

141 Needham Street, Newton, MA 02464





Note: If you are an owner or manager of a property, please submit us your inquiry through your Owners Center www.tripadvisor.com/owners.  This will ensure that your inquiry is routed to the correct department to allow for the most efficient and expedient reply possible.