I always enjoyed staying at the previous hotel that the Avuri family managed. In fact I enjoyed it so much I went there twice a year for 10 years and also stayed at their wonderful hotel in Chianti, the Villa Rosa, several times. When I heard that they were running a new hotel, of course I had to stay there!... More

Very comfortable, modern and clean hotel within walking distance of all the fun in Florence and the SMN Station. The hotel is quite practical without any unwanted luxury. The mattress was excellent for my taste, the best in many stays this year. The only flaws I see were the not so good isolation from the street and sometimes you hear... More

The Hotel Magenta is a very comfortable, family-run hotel, recently opened and renovated by well-known and very hospitable Florence innkeepers, Giancarlo and Sabina Avuri. The Avuri family also owns the charming Villa Rosa di Boscorotondo located in Panzano in Chianti. We have enjoyed numerous stays at the Villa Rosa and plan to return next July. However, this was our first... More

I booked this hotel for a 10 day stay in Florence. I decided to go with Hotel Magenta initially for the location (as it is close to the Arno, walking distance to the train station and to many of Florence's attractions). I was VERY happy with my choice. The Staff: They were extremely friendly, welcoming, helpful and ready to answer... More