having already booked and then read the reviews we were a bit worried about coming to the alpha yes the lift was very small and some nights were noicy but so was town in the expensive hotels if you go self catering at butlins they dont bring u toilet rolls and yes its nice to have cleaners but how many... more

have just returned from the alpha our stay was for 2 weeks the rooms are clean and basic great size balcony oven microwave toaster 2 gas rings only had towel change and beds changed once for the whole of 2 weeks and only 1 toilet roll but only 1 euro to buy a pack of four pool area not good... more

Great location for night life and everything Benidorm has to offer. The apartments were basic but clean. Fully equipped kitchenette and extra storage room. The bedroom was adequate but not alot of storage (wardrobes, drawers). Big enough for 2 persons but would be tight squeeze for more adults. The pool area was clean and tidy as was the bar/diner. The... more

We stayed at this hell hole for 2 weeks and our bed linen and towels were never changed. No maid was ever seen to be cleaning rooms, corridors dusty and generally dirty. The lifts can only be described as dangerous, you take your life in your hands everytime you use them. Altogether the worst apaprtments I have ever stayed at.... more

Went with partner and daughter (10yrs) and also my Mother and Father-(They stayed on another floor) and sister and husband they stayed in Hotel Pueblo. At 1st view I thought not great, We had to pay 50 euros on entry for breakages which ofcourse u get back. Got keys to room was on 1st floor-Came out lift which u have... more

This is a lovely apartment in a good location - close to restaurants, shops and beach. However, be prepared to pay 50 euro cents per hour for air-conditioning - which you will need, particularly if you are in Benidorm during August. more

I went to benidorm with 3 friends - all 20. The Alpha apartments are ugly from the outside, when we got there we wondered what we'd come to! But inside our apartment was quite nice. Basic but with everything we needed. The location was perfect, just up the road from the main square and about a 10 min walk from... more

Do not stay here. we stayed a week in july and it was very very warm! this would have been ok if you didnt have to pay 1 euro for every hour u wanted air conditioning in the apartment...we spent at least 100 euro tryin to stay cool! especially at night and you wake up and the euros had run... more

Have stayed here several times a year for the last few years,sometimes for two months at a time. Value for money,the flats are very comfortable and in an ideal location for shops ,beach, and nightlife .The staff are very helpful.......nothing is too much trouble,and they go out of their way to meet your requirements.All in all we have a wonderful... more