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Fitzrovia: London Neighborhood Walk

New and classic spots in England’s capital—from restaurants and hotels to shops, and more.
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Rating: 5 out of 5 by EveryTrail members
Difficulty: Easy
Duration: Full day

Overview :  Just north of Soho, near bustling Oxford Street, sits central London’s hidden neighborhood: Fitzrovia. Home to louche, boho types in... more »

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Points of Interest

1. Alec Tiranti

The premier London vendor for art supplies, Alec Tiranti was founded by Giovanni Tiranti in 1895. This Fitzrovia store sells supplies to professional artists representing a variety of mediums and specialties, including sculpting, modelmaking, designing, stonecarving, pottery, and furniture restoration. The inventory includes everything from... More

2. Alison Jacques Gallery

Gallerist Alison Jacques worked as a curator for the British School at Rome before opening her first London space in a Mayfair town house in 2004, but three years later decamped to a roomier 3,600-square-foot space in Fitzrovia. Jacques’s stable of artists blends the media-savvy and controversial (Ryan McGinley and Robert Mapplethorpe, whose... More

Benito’s Hat brings fresh, flavorful Tex-Mex cuisine to London. The owner, Ben Fordham, along with Mexican-born head chef Felipe, have created a menu of authentic dishes using local and Mexican ingredients. The menu is simple and allows guests to personalize their dishes. Selections include burritos, tacos, salads, and a daily soup. Diners can... More

Decorated like a chintz-filled country house that Bertie Wooster might share with Anya Hindmarch, this shabby-chic 52-room hotel is filled with art curated by its co-owner, interior designer and collector Kit Kemp—from Roger Cecil abstracts to a contemporary mural by Alexander Hollweg. Like other Firmdale properties, it’s known for its Sunday... More

5. French’s Theatre Bookshop

Theatre aficionados flock to this Fitzrovia bookshop, which is known for carrying an unmatched inventory of theatre and performance-focused literature, including titles on acting, criticism, audition material, theatre history, and print editions of some of the world’s most popular, as well as lesser known, plays. In addition, French’s has a wide... More

6. Heal’s

Celebrating its 200th anniversary in 2010, the stately Heal’s interiors store is a British institution. Climb the stairs and check out the so-called Heal’s cat, a sinewy 1925 sculpture by Chassagne peering from the mezzanine. The family began as bed makers, but in the mid-1890’s, under fourth-generation chairman/designer Sir Ambrose Heal, the... More

7. Lantana

Tucked away in London’s Fitzrovia neighborhood, Lantana is the place locals go for fresh, flavorful breakfast and lunch dishes. Named after a hardy, resilient weed able to thrive in hot, dry conditions, Lantana has ingrained itself in the London dining scene. Breakfast features include their Square Mile espresso (which has garnered its own share... More

8. Lazarides

This brand-new five-floor spread opened last May in a Georgian town house that was once a brothel. The notorious, headline-grabbing gallery is run by Steve Lazarides, the onetime art director of London’s now-defunct SleazeNation magazine. He was the first person to print a poster by media-shy graffiti artist Banksy and helped make him a global... More

9. Paperchase

Though there are now branches of this paper mecca across the world, the triple-decker Fitzrovia spot was the original Paperchase store, catering to artists in the area since the 1970’s. On the first floor, check out a vast range of cards, Pop-arty boxes, and one-of-a-kind printed gift wrap. Then move upstairs for professional supplies—paper in... More

10. Pilar Corrias Gallery

London socialite and gallerist Pilar Corrias—who helped start Haunch of Venison gallery, a branch of which recently opened in New York City—opened her namesake 3,800-square-foot space to coincide with Frieze Art Fair just over a year ago. Her roster includes Scottish conceptual artist Charles Avery and Berlin-based Keren Cytter, known for her... More

Central London’s Salt Yard is a trendy restaurant and bar celebrating the Spanish tapas tradition. Chef Ben Tish’s men features an array of tapas-style small plates created from Spanish- and Italian-inspired ingredients and flavor profiles. Using simple, yet bold flavors and locally sourced meats, Tish crafts such selections as chargrilled chorizo... More

Once a sleek furniture company headquarters, the Sanderson became a hotel in 2000 under the guidance of Ian Schrager and Philippe Starck. The team preserved much of its Midcentury charm while adding signature touches (note the Daliesque red-lip sofa in the lobby). Suka, the new Malaysian restaurant on site, was masterminded by New York’s Zak... More

13. Stuart Shave/Modern Art

Originally in the vibrant East London arts district, Stuart Shave relocated his avant-garde gallery to a large, glass-fronted West End building in 2008. And, thanks to Shave’s commitment to showcasing the art of the future, his patrons followed. First founded in 1998, Stuart Shave/Modern Art has become well-known and loved for nurturing... More

The 380-room Victorian-era landmark (unveiled by the Prince of Wales in 1865 and still a royal favorite) has recently been restored to its storied grandeur and brought into the 21st century with flat-screen TVs and wireless Internet in every room. British-style afternoon tea—voted London’s best in one recent poll—is served daily in the posh Palm... More

Located in Marylebone, Villandry is London’s one-stop shop for gourmet dining. The Marylebone location is the flagship store in this famous London chain and features a restaurant, café, bakery, bar and foodstore. The sleek and modern restaurant serves French-inspired cuisine, including smoked haddock and moules frites, for lunch and dinner.... More