Parsons is a 100+ year old family-owned business with gifts in all price ranges from inexpensive souvenirs to high-end authentic and unique Native American-made collectibles. Be prepared to pay fair-trade prices for higher end products. Its one of the few stores anywhere to sell traditional hand-made moccasins in all sizes with selections in each. Also good selection of Ho Chunk... More

Found some great Minnetonka Moccasins... The staff though was texting and talking about gossip so i had to go over and ask for help to get my size...

We always stop here on our way home from the Dells. It has a wide variety of Native American crafts and items as well as Dells merchandise. My 8 year old daughter was looking for souvenirs for her friends and we found bead bracelets for $1.50 in many colors. She was thrilled with her purchase. She couldn't wait to get... More

My family has been coming here for years. It's very retro and reminds me of something that would have been encountered on a 1950's road trip. I do have a few issues with it though. The museum area reeks of mothballs. This probably has to do with the taxidermied animals and leather work displayed in there. How about burning some... More

We came to the Indian Trading post to show my 13 year old and 7 year old daughters some of my native heritage. The store is mainly comprised on native american trinkets, jewelry and toys.I did notice the store had an odd smell to it.... Not sure if this was the stuff inside or the staff...... =) as we looked... More

We stopped here based on the other reviews. While the jewelry was nice and authentic, nothing but trash was available for the younger set. The toys were junky plastic. Not a single nice doll could be found. Generally not bad but don't expect to find good souvenirs for the whole family.

I agree wiith the previous reviewer. This is a nice place to find a trinket from your Wisconsin Dells vacation. There is something for everyone and a variety of price ranges. I like the native american jewelry and they have a nice selection here with some good prices. The older lady who was helping us was a treat! Very knowledgeable... More

We stopped in twice on our week long vacation - it seems to be the nicest place in Wisconsin Dells to purchase Native American items - lots of dolls, toys, statues, jewelry boxes and art pieces. Nice people that work in the store as well! Too bad Wisconsin Dells no longer holds the Native American shows at the Upper Dells... More